“Opportunities don’t happen. You create them.” — Chris Grosser
Networking is often described as one of the most important tools for career growth, yet many people overlook one of the most effective ways to build professional relationships: the informational interview. These simple, one-on-one conversations are a powerful way to explore industries, roles, or companies, while also creating meaningful connections that can shape your career. Unfortunately, they’re also underutilized—often due to misconceptions or hesitation about asking for them. However, when done correctly, informational interviews can provide clarity, inspiration, and even unexpected opportunities.
What Are Informational Interviews?
An informational interview is a career-focused conversation where you ask someone for guidance, insights, and advice. Unlike traditional job interviews, the goal here isn’t to land a job but to learn from someone’s experiences. Despite their simplicity, many people feel hesitant to ask for informational interviews, worrying that it might seem intrusive or awkward.
To overcome this hesitation, it can be helpful to reframe informational interviews as asking for career directions. Imagine being lost in an unfamiliar city and asking a local for directions—they’re usually happy to help. Similarly, when you approach someone with genuine curiosity and respect for their expertise, most people are willing to share their knowledge and experiences.
Why Informational Interviews Are Valuable
Informational interviews offer unique benefits that go beyond what you can learn from online research or job boards.
1. Human Connection
At their core, informational interviews are about building real, human connections. Unlike reading an article or researching online, these conversations allow you to engage with someone personally. You not only learn about their career journey but also build rapport that could lead to a long-term professional relationship. Networking, after all, is about relationships—and informational interviews are one of the best ways to cultivate them.
2. Industry Insights
Informational interviews provide a rare opportunity to learn about a role, company, or industry directly from someone with firsthand experience. While online research can give you general information, nothing compares to hearing someone’s honest perspective on what they enjoy (or dislike) about their job or industry. These insights can help you make informed decisions about your career path.
3. Hidden Opportunities
One of the most exciting aspects of informational interviews is the potential for uncovering hidden opportunities. By expressing your interests and goals during the conversation, you might spark ideas in your interviewee’s mind. They may know of unadvertised roles, upcoming projects, or other opportunities that align with your skills. Building trust during these conversations can open doors you didn’t even know existed.
How to Conduct Informational Interviews Effectively
To maximize the benefits of informational interviews, it’s important to approach them with preparation, authenticity, and a focus on relationship building.
1. Finding the Right Person
Start by identifying individuals whose experiences align with your interests or career goals. LinkedIn is a great resource for finding professionals in your field, and you can also reach out to past acquaintances or people you’ve met briefly at events.
2. Making the Request
When reaching out, frame your request as a compliment to their expertise. Be clear about your intentions and express genuine curiosity about their career journey. Most people will appreciate your respect and openness.
3. Having a Genuine Conversation
Informational interviews should feel like a natural dialogue, not a rigid Q&A session. While it’s good to have a few questions prepared, focus on engaging with their stories and experiences. At the same time, share your own goals and interests to create a two-way conversation.
4. Follow-Up and Relationship Building
After the interview, send a thank-you note to express your gratitude for their time and insights. Stay in touch by occasionally updating them on your career progress or reaching out to celebrate their milestones. Building a relationship takes time, but the effort is well worth it.
Informational interviews are a powerful yet underappreciated tool for professional networking. By taking the time to connect with others in meaningful ways, you can gain valuable insights, build lasting relationships, and even uncover hidden opportunities. If it’s been a while since you’ve had an informational interview, now is the perfect time to schedule one. Reach out to someone whose career inspires you, and let the conversation guide you toward new directions in your professional journey.
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