One of the most powerful career tools out there is also one of the most underutilized. Many people haven’t even tried it.
The informational interview.
Let me share a story about why this simple tool can change everything.
A Smarter Way to Re-Enter the Workforce
I was working with a client—an experienced engineer with a strong track record. He had just gone through a layoff and welcomed his first child, so he took a much-needed break before preparing for his next move.
When we started working together, we decided to be intentional. Instead of doing the standard “spray and pray” approach—applying to dozens of roles and hoping someone responded—we focused on what actually works:
Relationships.
He began attending networking events, reaching out to new contacts, and conducting informational interviews with people who were influential in his field.
The Conversation That Changed Everything
One of these conversations went incredibly well.
He connected with the team. They loved him. He loved them.
But there wasn’t an open job. They told him:
“We wish we could hire you right now—but we don’t have the headcount yet. Please stay in touch.”
And he did.
Two or three months later, one of the executives reached out to their recruiter:
“We know Brad. Call him first.”
Someone on the team had just given their two weeks’ notice.
The role wasn’t posted.
It wasn’t public.
It wasn’t available to anyone else.
Yet within 24 hours of the resignation, my client was the first person they contacted.
Why?
Because he built a real relationship.
Because he stayed in touch.
Because he approached his job search with intention.
The Real Power of Networking
Informational interviews aren’t about asking for a job. They’re about connection.
Networking is simply:
- Building relationships
- Making friends
- Creating authentic connection
When you do that, opportunities appear—sometimes immediately, sometimes months or even years later. But they appear.
Across my clients, this pattern is consistent: Those who build relationships open doors that applications alone never will.
Your Next Step
If you’re stuck in the cycle of applying and not hearing anything, it’s time to try a different approach.
A relationship-first approach.
If you want a practical, step-by-step guide to building a powerful network, my book The Intentional Career Guide to Professional Networking is a great place to start.
And if you want personalized support—whether you’re navigating a transition, rebuilding confidence, or trying to break into a new field—I’d love to help.
Life and careers aren’t built alone. Let’s connect and build yours intentionally.
Watch more in the video below:
