In the world of marketing, creative leaders invest a lot of money and time to have a great logo for their companies and clients. Why is this so important?
Let’s take McDonald’s as an example. Fans of the fast-food giant always have a smile on their face whenever they see the Golden Arches logo. A logo is the foundation of a brand’s identity and it represents what they offer and what makes them unique.
As we talk about your career, you need to build your own personal brand. That doesn’t necessarily mean you have to create a personal logo, but you need to clearly communicate who you are and what you can do. Your family and friends know who you are and what you are capable of, but recruiters and employers don’t unless you tell them. You need to leave a mark of your brand on them!
Here are some things that perhaps can help you with building your personal brand:
Build Evidence of What You Can Do
If there is a job opening, then there is a problem that needs to be solved. Be the solution! Compile your portfolio, ready your achievements, prepare in advance what they might ask you. Harness your skills and show your talents.
This is the perfect place for you to build your career brand. It is a place where companies go to learn about who you are, what you have done in the past, and what you can do. Make sure that your LinkedIn profile is presentable, has a brief background about yourself, and includes what values and skills you can bring to a prospective company.
Network, Network, Network
One of the best factors you can consider as you build your brand is networking. You want to be engaging in good conversation with people and sharing with each other. It’s about cultivating relationships that you can contribute to. Be a giver, not a taker, and the rewards of these new relationships will come back strongly!
Land a Job You Love
I’ve created a new masterclass to help those out of a job or seeking a new job to help them get hired fast. Go watch my FREE Engineering Career Accelerator Masterclass by clicking here or the button below!